Project Description

Branding for Market Positioning

This course is designed to offer knowledge about Important role of branding & Types of Market Positioning.

The learning outcomes are as follows:

  • To offer the lessons of well-known coffee brands as samples to learn

  • To understand about Coffee Brand establishment in the market for long run success

Targeted Learners – Processors/ Coffee Shop Owners

Profile

U Aung Kyaw Oo

Aung Kyaw Oo has several years of experience in top positions of marketing & management and served as Senior Operation Manager at Star Mart Supermarket, Marketing Manager at Big C and Business Development Manager at IGE Company Ltd and Marketing and Sales Management at PGTCL.

Aa as lecturer & trainer, Aung has over a decade experience in education industry, and serving as an Academic Director and Senior Lecturer at PS Business School and also lecturing at some colleges. Aung has been honored three times as Top Paper Tutoring Awards at Level 6 BM Diploma from ABE_UK. Aung also joined several professional development workshops in ASEAN Countries.

As a consultant, Aung has been offering consultancy service to corporate & SME clients, and contributing to industry and community in many ways such as a Judge, a Panelist, a Speaker, a Research Conference Supervisor and a Curriculum Courses Development expert.

AUNG holds  M.A Marketing (Coventry University, UK), PgDip (CIM-UK) and as a professional, he is a Certified Professional Marketer (AMF-Asia), Fellow Member (FABE, UK) & Associate Member of (CIM-UK).

U Aung Kyaw Oo

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